En medio de la crisis macroeconómica en Venezuela, Luis Marcano, analista de negocios con el Grupo Productos La Valentina (PLV) se le ha asignado la valoración de la empresa más emblemática del grupo, Helados La Valentina (HLV), para evaluar la conveniencia de la desinversión o la retención del negocio. El Grupo PLV analizó los cambios que necesitaban realizar en su cartera comercial para reducir la exposición al riesgo político relacionado con sus inversiones en Venezuela.
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Abstract
In the midst of the macroeconomic crisis in Venezuela, Luis Marcano, business analyst with Productos La Valentina (PLV, for its acronym in Spanish) Group had been assigned the valuation of the most emblematic enterprise in the group, Helados La Valentina (Ice-Creams La Valentina, HLV for its acronym in Spanish) in order to assess the convenience of the divestiture or retention of the business. PLV Group analyzed what changes they needed to make to their business portfolio in order to reduce political risk exposure related to its investments in Venezuela. In this context, Helados La Valentina business around which the major PLV Corporation had been built was a possible choice for divestiture. Marcano was to present the Investment Committee with a recommendation that would define the future of the business within the group. Should the group sell HLV or not? The answer to this question called for the valuation of the business in no time, based on the information available at that time. In order to embark on this endeavor, Marcano had to choose the valuation method that could better adjust to the existing constraints (a week's time margin) and in turn create a response that might be sufficiently robust to satisfy the inquisitive committee.
To acquire this case in English go to this address: https://cb.hbsp.harvard.edu/cbmp/product/IE0029-PDF-ENG
To acquire this case in Spanish go to this address: https://cb.hbsp.harvard.edu/cbmp/product/IE0027-PDF-SPA
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